Polycom Launches New Brand Identity, Highlighting Transformation to a Software-Led Company Driving Rapid Innovation and Video Collaboration Ubiquity

Polycom, Inc. (Nasdaq: PLCM), the global leader in open standards-based unified communications, introduced its new corporate brand identity today, the culmination of the first major brand transformation the company has undertaken in its 22-year history. The new corporate brand underscores Polycom’s continuing transformation to a software-led company, driving rapid innovation in UC and video collaboration that is changing the face of communications and how businesses and industries collaborate worldwide.
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